Influencer driven campaign
for Pampers
20
Videos Delivered
7.8M
Avg Views
5
Month Campaign
Objective
To promote their new premium care diaper
To showcase the diaper’s quality and convince people of its superiority in children
Strategy
Collaborated with 10 macro mom influencers
Influencers to create videos showcasing the diaper’s feature
And, directed them to conduct a leakage test.
The campaign revolved around the hashtag #SoftAsMother’sTouch
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