20+

Videos

26.7M

Views

9.8%

Engagement

Strategy

  • Aligning with the brand’s goal we strategized the campaign targeting the audience who frequently travels.
  • Different concept ideas were curated before the execution of the campaign.
  • We directed creators to share their experiences of the app's utility during travel, highlighting its USPs such as seamless food delivery, overcoming language barriers, and more while showcasing their travel clips.
  • The campaign was executed with 7 travel creators to reach the targeted audience.

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